PhonePe Launches Indus App Store – Challenges Google Play Store


PhonePe, announced the consumer launch of its Indus Appstore, at Bharat Mandapam in New Delhi. Indus Appstore is PhonePe’s attempt at creating a more competitive and localized mobile app store economy for India, which is already the largest mobile apps download market globally. The event was attended by a large number of startup founders and tech industry leaders, reflecting the significance of this launch for India’s thriving digital ecosystem.

Key Points :

  • Indus Appstore is an Android app store, offering app discovery in 12 Indian languages.
  • No app listing fees for one year, until April 1st 2025, for developers 
  • Developers will be free to use any 3rd-party payment gateway of their choice
  • Invites all Android app developers to list their applications on the newly launched Indus Appstore Developer Platform
  • The Appstore will also have a “Launch Pad” for new developers to onboard their apps and provide them with better visibility & search optimization

Indus Appstore allows Indian consumers to download over 2 lakh mobile apps and games, across 45 categories. Users will be able to discover these apps conveniently in 12 Indian languages, thereby catering to 95% of Indians’ language preferences. The app store also offers a brand new short-video based discovery feature, to make new app discovery more engaging for consumers. 

Indus App store
Indus App Store

In a global first move, Indus Appstore allows app and game developers to choose any 3rd-party payment gateway for in-app billing, and they will not be charged any commission if they use an external payment gateway. At a later date, Indus will also provide its own in-app billing and catalog solutions, but these will remain strictly optional for app developers. Further, to accelerate developer registrations, Indus is offering zero listing fees to developers for one year. 

The timing of Indus Appstore’s launch gains more relevance given the recent clamor from the Indian startup ecosystem for more free market competition in the mobile app store space. 

Sameer Nigam, CEO and Founder PhonePe added, “Indus Appstore challenges the status quo, ushering in an era of more healthy competition in the mobile app marketplace, which in turn should help create a more democratic and vibrant Indian digital ecosystem. Indus Appstore embodies our commitment to building a truly inclusive digital ecosystem where every Indian user feels at home.”

Indus Appstore is available for download at

About Indus Appstore:

Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers. With an extensive array of categories it seeks to provide users a localized, contextual and a personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.

For developers, Indus Appstore provides a fair and level playing field to list, distribute & promote their products in the Indian app ecosystem. It provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps along with a dedicated 24×7 customer support.

For more details: [email protected]


Yes! Indus Appstore is completely safe to download. We are a made in India app from the PhonePe group with over a decade of experience in the app store space.

You can download Indus Appstore from this website ( by simply clicking on the download button from your mobile browser. An APK file will be downloaded to your mobile device, simply open it and follow the on-screen instructions to install. Alternatively, you can visit the website ( on your web browser and either scan the QR code or enter your mobile number to get the download link.

Indus Appstore is available to use for all Android devices running Android OS 8 & above.

Once you have installed the Indus Appstore on your mobile, simply login with your mobile number, give the Indus Appstore permission to install apps and you can start browsing and downloading all your favorite apps.

Every single app on the Indus Appstore undergoes a rigorous 7-step security check by our antivirus and cybersecurity experts.

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