According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, released this week, Samsung is leading the Indian Smartphone sales for the 3Q2023 with a market share of 16.2%.
As a brand, Samsung surpassed vivo for the leadership position, although its shipments declined YoY. Samsung had the highest ASP amongst the top five brands at Rs.32K, growing by 43% YoY.
Realme climbed to the second slot, driven by the newly launched C53 and 11x. vivo (excluding iQOO), registered the highest growth amongst the top five brands, driven by affordable Y and T series models.
OnePlus, with 35% of shipments driven by Nord CE3 Lite, and Poco, also had growth of 50%+ YoY.
Xiaomi saw the biggest decline in the sales with losing market share by -32.24%.
Indian smartphone Sales remained flat YoY (year-over-year), shipping 44 million units in 3Q23. July and August registered single-digit growth as the channels started early festive stocking, but September had its lowest shipments since 2019, as tapered demand and high prices restricted growth. This came on the heels of a challenging first half of the year and a modest start to the festive season.
Some of the key highlights in the reports states :
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Entry level (sub-Rs.8000) segment grew by 16% YoY, with 20% share
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Mass budget (Rs.8,000<Rs.16,500) segment underperformed, its share dropping to 44% from 51%, declining by 14% YoY.
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Entry-premium (Rs.16,000<Rs.34,000) segment grew by 2% YoY, with 22% share.
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Mid-premium segment (Rs.34,000<Rs.50,000) with a share of 5%, grew by 37% YoY.
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Premium segment (Rs.50,000<Rs.70,000), at 3% share, registered the highest growth of 52%, led by iPhone 13, Galaxy S23/S23 FE and the newly launched Moto Razr 40.
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Super-premium segment (US$800+) similarly registered a healthy 43% growth, with its share up from 4% to 6% in 3Q23. Apple led this segment, with 60% share, with high shipments of its iPhone13/14/14 Plus. Samsung too gained share, from 24% to 36% in 3Q23, coming from the newly launched Galaxy Z Fold5/Flip5 and Galaxy S23+/S23 Ultra.
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Foldable phone shipments hit a record half million units in a single quarter, Samsung leading with 66% share. New launches by Motorola at lower price points brought the ASP of foldable phones down to Rs.99K from Rs.1.1L a year ago.
Shipments to offline channels continued to be higher than online channels, with strong double-digit growth in 3Q23. However, multiple rounds of eTailer events (The Big Billion Days on Flipkart and Amazon Great India Festival) with special platform pricing and online exclusive deals are expected to drive online demand in coming weeks.
