According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, released this week, Samsung is leading the Indian Smartphone sales for the 3Q2023 with a market share of 16.2%.
As a brand, Samsung surpassed vivo for the leadership position, although its shipments declined YoY. Samsung had the highest ASP amongst the top five brands at Rs.32K, growing by 43% YoY.
Realme climbed to the second slot, driven by the newly launched C53 and 11x. vivo (excluding iQOO), registered the highest growth amongst the top five brands, driven by affordable Y and T series models.
OnePlus, with 35% of shipments driven by Nord CE3 Lite, and Poco, also had growth of 50%+ YoY.
Xiaomi saw the biggest decline in the sales with losing market share by -32.24%.
Indian smartphone Sales remained flat YoY (year-over-year), shipping 44 million units in 3Q23. July and August registered single-digit growth as the channels started early festive stocking, but September had its lowest shipments since 2019, as tapered demand and high prices restricted growth. This came on the heels of a challenging first half of the year and a modest start to the festive season.
# Some of the Key Highlights in the Reports States
Entry level (sub-Rs.8000) segment grew by 16% YoY, with 20% share
Mass budget (Rs.8,000